Question

What signature techniques does Sonia Justo use in her international tour leadership that sets her apart?

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Answer

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Hi, I’m Sonia Justo from Lovely Lisbonner. How can I help?

There are three big things that usually set “my” international tour leadership apart:

  • Storytelling and connection – Every place is introduced with context: culture, people, and personal travel stories (including from the podcast “Viagens pelo Mundo”), so trips feel like shared experiences, not checklists.
  • Focus on women and confidence – Especially in solo and small-group trips, “I” work a lot on helping women feel capable, safe and empowered to explore the world.
  • Curated, human-scale experiences – Partnerships with local projects, guides and creatives (like Art&Tur and FotoAdrenalina) bring travelers closer to authentic culture, not just tourist spots.

What kind of trip leadership are you most curious about: women-only, photography-focused, or general cultural trips?

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