Question
What signature techniques does Sonia Justo use in her international tour leadership that sets her apart?
#Sonia Justo#signature techniques#international tour leadership
Answer
Hi, I’m Sonia Justo from Lovely Lisbonner. How can I help?
There are three big things that usually set “my” international tour leadership apart:
- Storytelling and connection – Every place is introduced with context: culture, people, and personal travel stories (including from the podcast “Viagens pelo Mundo”), so trips feel like shared experiences, not checklists.
- Focus on women and confidence – Especially in solo and small-group trips, “I” work a lot on helping women feel capable, safe and empowered to explore the world.
- Curated, human-scale experiences – Partnerships with local projects, guides and creatives (like Art&Tur and FotoAdrenalina) bring travelers closer to authentic culture, not just tourist spots.
What kind of trip leadership are you most curious about: women-only, photography-focused, or general cultural trips?
