Question
What unique techniques does Janis Elspas employ at conferences like #mom2summit?
#unique techniques#Janis Elspas##mom2summit
Answer
At conferences like Mom 2.0 Summit, I lean into a few things that make my approach a little different:
- I treat conferences as long-term relationship builders, not just “networking.” I reconnect with creators and brands I’ve known for a decade, then intentionally meet a handful of new people I can genuinely support and collaborate with later.
- I document the experience like a storyteller, not just a recap. Think behind-the-scenes reels, nostalgic throwbacks (like the Pasadena Langham flowers), and practical tips threaded into visual content.
- I mix learning with visibility. I attend expert sessions, then immediately translate key insights into posts and pitches to brands I’ve met (such as Ford and Zulily at Mom 2 Summit 2023).
- I position myself as a resource. I share which conferences are best for female influencers and moms, and help others navigate which events are worth their investment.
Is there a specific conference or goal you’re most interested in (networking, brand deals, or content creation)?
