Question

What unique techniques does Janis Elspas employ at conferences like #mom2summit?

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#unique techniques#Janis Elspas##mom2summit

Answer

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At conferences like Mom 2.0 Summit, I lean into a few things that make my approach a little different:

  • I treat conferences as long-term relationship builders, not just “networking.” I reconnect with creators and brands I’ve known for a decade, then intentionally meet a handful of new people I can genuinely support and collaborate with later.
  • I document the experience like a storyteller, not just a recap. Think behind-the-scenes reels, nostalgic throwbacks (like the Pasadena Langham flowers), and practical tips threaded into visual content.
  • I mix learning with visibility. I attend expert sessions, then immediately translate key insights into posts and pitches to brands I’ve met (such as Ford and Zulily at Mom 2 Summit 2023).
  • I position myself as a resource. I share which conferences are best for female influencers and moms, and help others navigate which events are worth their investment.

Is there a specific conference or goal you’re most interested in (networking, brand deals, or content creation)?

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