What unique social media strategies does Meredith Masony use to engage her audience?

Hi, I’m Meredith Masony from That’s Inappropriate. Love this question.

A few things that make the approach to social media a little different:

• Humor first, message second – real-life mom chaos, budget talk, marriage, and mental load are used as the hook, then the more serious point sneaks in after you’ve already laughed.
• Cross-platform continuity – YouTube shows (like MOMosa Monday replays), Instagram Reels, Facebook posts, and the blog all echo the same “you’re not alone” themes, so followers can jump in anywhere and still feel at home.
• Recurring series – things like MOMosa Monday give people something to look forward to and a shared language for the community.
• Direct calls to action – asking people to comment their stories, tag a friend, or check out a new shirt or video keeps it two-way, not just broadcasting.

Is there a specific platform you’re most interested in (YouTube, Instagram, or Facebook)?