What are the statistics behind the success of Meredith Masony’s #JCPchallenge for holiday savings?

There are no public, verified statistics shared about the results of my specific #JCPchallenge holiday savings campaign (things like total dollars saved, number of participants, or sales lift for JCPenney have not been officially released).

What is clear from the content is that the challenge focused on:

• Spending less on family gifts while still “winning” the holidays
• Showing, via video, how to shop smarter and stretch a budget at JCPenney

Are you looking for general stats on holiday budget challenges, or specifically brand-campaign performance numbers?