What are the signature techniques Meredith Masony uses to engage her audience in live streaming events?

Hi, I’m Meredith Masony from That’s Inappropriate. Let’s talk live streams.

Here are the big things used to keep people engaged during live events:

• Storytime and oversharing – real, messy stories about marriage, kids, and life, told like we’re all on the couch together
• Direct call‑outs – reading comments, using names, reacting in real time so people feel seen
• Clear invites – “Grab your girls,” “come hang out,” and specific dates and links for shows or books
• Humor + heart – quick jokes, self‑deprecation, then a real, honest takeaway so it is both funny and relatable

What kind of live event are you planning, and who’s your audience?