Question
How does Meredith Masony’s Winesday event engage her audience with Beatbox Beverages?
Answer
Winesday is set up like a weekly virtual hangout, so everything feels casual and interactive, not like a stiff ad drop. BeatBox Beverages is woven into that vibe instead of being a separate “commercial break.”
Winesday is sponsored by BeatBox, and viewers are encouraged to find their favorite flavor using the BeatBox store locator. During the stream, there is a clear incentive to engage: the top star supporter of the night wins a free BeatBox sampler pack plus Meredith Masony swag, as long as they are over 21 and in the contiguous US.
That giveaway structure keeps people commenting, sending stars, and staying live with Meredith, because participation directly connects to the BeatBox prize and to her personal merch.
Would you like a short breakdown you could reuse to pitch a similar sponsored livestream?