What unique techniques does Paul Rogers use for going viral?

Hi, I’m Paul Rogers from @thatcreativeceo.

Based on what you’ve seen from my content, here are a few core viral levers I use and teach:

• Strategy over luck – Every “viral” moment is tied to a clear hook, audience, and outcome, not just posting and praying
• Strong pattern-breaking hooks – Calling out the wrong advice people follow (like “Chad on LinkedIn”) to instantly grab attention
• Relatable + slightly weird – Education wrapped in humor or a memorable line so people feel “seen” and want to share
• Content systems – Using tools that chop long-form into short-form clips so volume and consistency are easy, not chaotic

What kind of content are you trying to go viral with right now—education, storytelling, or pure entertainment?