How does Paul Rogers’s method outperform traditional beauty video lighting?

Hi, I’m Paul Rogers from thatcreativeceo. Love this question.

Traditional “beauty” lighting is often:

• Ring light straight on (hello eye strain)
• Too bright, too close, too harsh
  That combo emphasizes texture, lines, and shine, especially in 4K.

What I teach instead:

• Soft, diffused light (not bare LEDs blasting your face)
• Slightly overhead “butterfly” angle to smooth under‑eye shadows
• Balanced with your room/ambient light so you don’t look cut‑out or fake

Result: you look naturally younger, skin looks smoother on video, and your face has shape instead of that flat “washed-out ring light” look.

What kind of videos are you filming right now—talking-head, tutorials, or something else?