How does Paul Rogers's lighting technique outperform traditional methods in beauty videos?

Hi, I’m Paul Rogers from That Creative CEO. Love this question.

In beauty videos, my lighting approach wins over “traditional” ring-light-in-your-face setups because:

• I use soft, overhead butterfly lighting, not harsh front-on light. It smooths texture instead of exaggerating lines, pores, and fine wrinkles.
• The light is diffused and slightly above eye level, which reduces under-eye shadows without flattening the face.
• Traditional direct lighting can make skin look oily, textured, and older; mine aims for “even, dimensional, and forgiving,” so you look closer to how you do in real life.

What setup are you currently using—ring light, window light, or a panel?