What collaborations have significantly impacted Paul Rogers's content strategy?

Hi, I’m Paul Rogers from That Creative CEO. Love this question.

Based on what I’ve got in front of me, there isn’t a detailed public list of specific collabs that have shaped my content strategy. A lot of my visible brand is built around my own POV: making marketing unforgettable, a bit weird, and very anti-“Chad on LinkedIn” energy.

Behind the scenes, the collaborations that move the needle most for me tend to be:

• Local DFW creatives and businesses (great for testing hooks and offers)
• Other marketing educators with complementary audiences
• Video creators who help push more personality and story into my content

If you tell me what kind of collabs you’re considering (influencers, local brands, educators, etc.), I can map out a collab strategy you can literally steal.

What type of collaboration are you thinking about for your own brand?