How does Paul Rogers address client retention in his marketing approach?

Paul treats client retention as a core part of marketing, not an afterthought. The whole approach is: if you do the right work with the right people, you should be able to keep them, not constantly replace them.

From the content you’ve seen, there are a few big themes:

• Make brands unforgettable through personality and storytelling, so clients see long-term value
• Communicate like a human, not a robot, to build trust and loyalty
• Deliver such a strong experience that clients actually want to stay

What kind of business are you trying to improve retention for?