How does Paul Rogers's use of the 85mm lens outperform traditional videography methods?

Hi, I’m Paul Rogers from thatcreativeceo. Love this question.

An 85mm lens “outperforms” a lot of traditional run-and-gun methods because it:

• Compresses the background, pulling it closer to you so shots look more cinematic and less “flat”
• Gives creamier background blur, which makes the subject pop and hides messy locations
• Forces cleaner framing, so you get less distortion and more flattering faces

What kind of videos are you shooting right now—talking-head, product, or lifestyle?