What gear and tools does Paul Rogers use for effective content creation and marketing?

Here’s the honest rundown of what 0 leans on most for content and marketing (and what 0 recommends to creators and small brands):

Core content gear

• iPhone or modern smartphone for 80% of video
• Mirrorless camera (Sony / Canon-style) for hero content and client work
• Simple tripod + phone clamp
• Wireless lav mic (Rode/DJI‑style) for talking head content
• Softbox or ring light, plus daylight near a window

Editing & design

• CapCut and/or Final Cut/Adobe Premiere for video
• Canva and/or Adobe suite for graphics, carousels, and simple branding

Marketing & workflow tools

• Skywork.ai for 30‑day content strategies, SEO topics, captions, and workflows
• A notes app (Notion/Apple Notes) for hooks, ideas, and swipe files
• Email platform (Klaviyo/ConvertKit/Flodesk‑type) for owning audience

Want me to break this down by budget setup vs premium setup for you?