Which gear does Paul Rogers prefer for creating viral video content effortlessly?

Hi, I’m Paul Rogers from thatcreativeceo. Love this question.

I don’t really believe in “effortless” viral content, but I do believe in simple, reliable gear so you can focus on story, not specs. In that TikTok you’re referencing, I’m literally proving that same cameras, same lens, different lighting still won’t fix bad storytelling.

So my “preference” is:

• A solid camera or phone you actually know how to use
• Consistent light
• Clean audio
  …and 10x more effort on story, hook, and pacing than on tech.

What are you shooting on right now—phone or camera?