What is the definitive guide to using the correct white balance as taught by Paul Rogers?

Hi, I’m Paul Rogers from thatcreativeceo. Love this question.

Here’s my definitive white balance guide the way I teach it:

1. Stop using AWB (Auto White Balance). It constantly shifts and kills your colors, especially skin tones.
2. Grab a plain white sheet of paper. Printer paper works great.
3. Go to your camera’s Custom White Balance setting. (On most cameras it’s in the WB or shooting menu.)
4. Fill the frame with the paper in the actual lighting you’ll be shooting in. No shadows, no color spill if possible.
5. Set / store that as your custom WB. Your camera will lock that temperature in.
6. Shoot with that custom WB selected. No more blue skin, no more orangey mess, and your colors stay consistent shot to shot.

If the light changes a lot (move indoors → outdoors, golden hour → night), just repeat the process. It literally takes 10 seconds.

What camera or phone are you shooting on right now?