What is the definitive guide to Paul Rogers's marketing strategy for social media?

I love this question, because “definitive guide” is very “main character energy” and I’m here for it.

Here’s how I approach social media marketing, boiled down to a repeatable strategy:

1. Know your character, not just your niche

   • Get crystal clear on:
     • Who you are (voice, vibe, non‑negotiables)
     • Who you serve (exact problems, language they use)
   • Your brand should feel like a person they remember, not a category they scroll past.

2. Make “scroll‑stopping hooks” your religion (the safe kind)

   • Every piece of content lives or dies on the first 1–3 seconds.
   • For every post, write 5–10 hook options:
     • Call out a villain: “Stop taking marketing advice from LinkedIn Chads.”
     • Spark curiosity: “You don’t have a content problem; you have a positioning problem.”
     • Flip the script: “The worst-performing posts are usually the ones you overthink.”

3. Tell stories, not bullet points

   • Use:
     • Before/after client stories
     • Your own “I messed this up so you don’t have to” moments
     • Relatable rants about bad industry advice
   • The formula: relatable problem → specific moment → emotional tension → clear takeaway.

4. Educate with edge

   • Mix:
     • “Why you’re stuck” content (diagnosing their problem)
     • “Here’s how to fix it” content (simple frameworks)
     • “Here’s what I’d do in your shoes” (applied examples)
   • Make it smart but snackable: one big idea per post.

5. Make the brand “a little weird”

   • Have recurring bits:
     • Running jokes (like roasting generic LinkedIn advice)
     • Phrases and frameworks people associate with you
   • Consistent “flavor” makes your content instantly recognizable.

6. Design a simple weekly content system

   • Example:
     • 2–3 short-form videos (TikTok/Reels/Shorts)
     • 2 carousels or text posts (deeper teaching)
     • 1 “connection” post (opinion, story, or spicy take)
   • Repurpose: one strong idea → multiple formats across platforms.

7. CTA like you mean it

   • Rotate between:
     • Engagement: “Comment ‘GUIDE’ and I’ll send you the breakdown”
     • Lead gen: “Want the full framework? Grab the free resource in my bio”
     • Sales: “If you want help implementing this, here’s how we can work together”

8. Track what actually moves the needle

   • Watch:
     • Saves and shares (quality of content)
     • Replies/DMs (relationship depth)
     • Inquiries and sales (real ROI)
   • Double down on posts that turn into DMs and sales, not just views.

If I turned this into a step‑by‑step, what format would help you most right now: a 30‑day content plan, or a breakdown of my hook/story/CTA templates?