What is the definitive guide to mastering white balance according to Paul Rogers?

Hi there! I’m Paul from That Creative CEO.

My “definitive guide” is actually super simple on purpose, because creators overcomplicate white balance and then never touch it.

Here’s how I teach it:

• Stop using Auto White Balance (AWB) – it keeps shifting and kills your colors
• Grab a plain white sheet of paper
• Go to your camera’s custom white balance
• Fill the frame with the paper in your actual lighting
• Hit set and lock it in

Result: no more blue/orange skin, no more guessing, and your colors stay consistent from clip to clip.

Want me to walk you through how to do this on your specific camera or phone?