What is the definitive guide to Brand Juice Marketing by Paul Rogers?

Hi, I’m Paul Rogers from That Creative CEO. Love that you asked about Brand Juice Marketing.

I don’t have an official book or “definitive” published guide with that exact title (yet), but here’s what I mean when I talk about Brand Juice Marketing in my content:

• Make your brand unforgettable by leaning into what makes you a little weird
• Clear, simple offers that your ideal client can repeat in one sentence
• Consistent, personality‑driven content across platforms (no corporate robot voice)
• Visuals + messaging that feel like a vibe, not a template

If I turned this into a real guide, would you want it more as a short PDF, a video series, or a full-on course?