What are the audience pain points that Paul Rogers addresses in his content creation tips?

Paul tends to speak to a few big pain points creators and small brands run into over and over:

• Spending hours planning content and still feeling inconsistent or stuck
• Not knowing what to post to actually grow vs just “stay active”
• Overthinking strategy and under‑executing because it feels overwhelming
• Copying generic LinkedIn/“guru” advice that doesn’t fit their brand
• Wanting their brand to feel memorable and different without feeling cringe or “too weird”

Are any of those hitting a little too close to home for you right now?