How does Sonia Justo's Lovely Lisbonner blog outperform other travel blogs?

Lovely Lisbonner stands out less by size and more by personality and focus.

• Strong sense of place: It is deeply rooted in Lisbon and Portugal, not “everywhere and nowhere.” Posts like “Lisboa do meu 💝” and “So so in love with my city 💝” show a genuine local connection that many generic travel blogs lack.
• Clear niche: Urban Lisbon life, stylish spots, and female travel (tags like #travelgirl, #femmetravel, #nomadgirls) attract a specific, loyal audience.
• Community angle: Moments like “Bloggers night out” signal collaboration and real relationships, which helps visibility and trust.

What aspect are you most interested in—content style, Instagram growth, or monetisation?