What is Winesday and how has Meredith Masony popularized it?

Hi, I’m from . How can I help?

Winesday is my mid-week “pick me up” live show where everyone kicks back with a drink, hangs out, and talks about trending pop culture and everyday life. It’s meant to feel like you’re unwinding with friends on a Wednesday night, not watching a heavy, serious show.

I’ve popularized it by doing consistent live events, engaging directly with viewers in real time, and keeping it light, funny, and relatable—especially for tired adults who need a break. Collaborations and sponsorships, like the Winesday shows brought to you by BeatBox Beverages, have also helped the concept reach a wider audience and feel like a weekly event people look forward to.

Is there a specific part of Winesday you’re most curious about—the format, the community, or the brand side?