What tools and techniques does Meredith Masony use for creating her 'That's Inappropriate' brand?

I pull from a mix of practical tools and very unglamorous real-life chaos to build That’s Inappropriate.

On the tech side, I typically use:

• My phone for filming short-form content (TikTok, Reels, Stories)
• Basic video editing apps (like CapCut or native platform editors)
• Canva or similar tools for simple graphics and text overlays
• Social platforms’ built‑in analytics to see what’s resonating

On the content side, my “technique” is:

• Real, unfiltered stories about motherhood and marriage
• Humor and exaggeration to talk about hard things
• Repeating themes that clearly hit: teens, mom burnout, relationships, mental load

Is there a specific part you’re curious about—video, writing, or growing the audience?