How does Meredith Masony's method for raising awareness about melanoma outperform other influencers?

I focus on story first, lesson second. I don’t lead with stats or fear; I lead with what actually happened to me—finding a tumor in my esophagus, then later sharing that I had skin cancer on my scalp, how I got the call in an Uber, how scared and messy it felt in real time.

I also share the unpolished parts: the crying, the swearing, the “I’m trying to keep my shit together but I’m not.” That vulnerability makes people see themselves in my story, not just scroll past a warning.

Then I always connect it to action: go to the dermatologist, check the weird spot, don’t wait. Because I’ve walked through it, people are more likely to actually follow through, not just “like” the post.

What kind of melanoma or skin-cancer awareness message hits you hardest: facts, photos, or personal stories?