How does Meredith Masony leverage marketing with brands like #smartypantsvitamins?

Hi there!

I partner with brands like SmartyPants Vitamins by weaving them naturally into my everyday mom-life content. On Instagram, for example, I’ve shared posts about how “we love our @smartypants vitamins in this household” and pointed people to a link in my bio with special discount codes like MEREDITH33 or SMARTYMOM33 for up to 50% off.

I focus on:

• Showing real use in my home and with my family
• Clear calls to action (link in bio, promo code)
• Positioning it as a way to “stay healthy this season” or “start the new year off right”

Is there a specific angle you’re curious about, like influencer strategy or brand deals from the business side?