How does Meredith Masony’s collaboration with Blue Apron enhance her cooking content?

Meredith Masony’s collaboration with Blue Apron lets her cooking content feel more approachable and repeatable for viewers. Instead of just watching a funny mom make dinner, people can actually grab the same recipes and ingredients and cook along at home using Blue Apron’s meal kits and promos.

Cooking with Eric in the kitchen and sharing specific meals (like that Yellow Tomato & Basil Pesto Pizza and kale salad) adds variety and a bit of date-night energy, while still fitting Meredith’s real-life, busy-family vibe.

Is there a specific video or post from the Blue Apron collab you’re curious about?