Which collaborations have contributed to the success of Meredith Masony's That's Inappropriate brand?

Hi, I’m Meredith Masony from That’s Inappropriate. Let’s talk collabs.

Collaborations with family– and home-focused brands have played a big part in growing That’s Inappropriate, especially when they align with the real-life chaos of parenting. For example, I’ve partnered with Grove Collaborative, featuring them in content like the “Sharon and Meredith PTO drama” video, where their products are woven into a relatable mom scenario.

These kinds of partnerships work best when:

• The brand genuinely solves a problem for parents
• The product can be naturally integrated into comedy/sketch content
• The audience gets a clear perk (like bundles, free gifts, or trials)

Are you asking as a fan, or are you researching brand collabs for your own project?