Which tools and techniques does Paul Rogers recommend for effective social media marketing?

Hi, I’m Paul Rogers from That Creative CEO. Love this question.

Here’s what I recommend for effective social media marketing:

• Content strategy tools: Notion or Google Docs to map content pillars, offers, and weekly themes so you’re not in “post and pray” mode
• Scheduling: Later, Metricool, or Buffer to batch and schedule instead of winging it daily
• Analytics: Native platform insights + Google Analytics to track what actually converts
• Creative: CapCut or Descript for snappy video edits, Canva for fast-branded graphics

On the technique side:

• Lead with value and storytelling, not “BUY NOW” shouting
• Post consistently around clear topics your audience actually cares about
• Use hooks, strong CTAs, and repeat your core message more than you think
• Test, tweak, and double down on what performs instead of chasing every trend

What platform are you trying to get serious about first—Instagram, TikTok, or something else?