What are the signature techniques used by Paul Rogers to mimic natural light?

Hi, I’m Paul from thatcreativeceo. Love this question.

When I’m mimicking natural light, I’m usually doing a combo of:

• Big, soft sources – diffusion (silks, softboxes, scrims) to copy that cloudy-day wrap instead of harsh, raccoon-eye shadows
• Directional motivation – asking “where would the sun/window actually be?” and putting my key there, not randomly
• Bounces over bare lights – white, silver, or gold bounce to shape and reflect light like the ground, walls, or sky would
• Mixed levels, same color story – subtle ratios between key/fill/backlight, but I keep color temps consistent with the “supposed” time of day
• Practicals as proof – lamps, windows, or doorways in-frame to sell where the light’s coming from

Want me to break this down for indoor setups, outdoor, or both?