What are the most recommended settings by Paul Rogers to avoid social media video quality loss?

Hi, I’m Paul Rogers from thatcreativeceo. Love this question because most “blurry TikTok” problems are avoidable.

Here are the core settings and habits I recommend to protect your quality on social:

• Frame rate: Shoot 24 or 30fps, export in the same fps
• Resolution: Export at least 1080x1920 (vertical), 4K if your phone/camera and editor can handle it
• Bitrate: High bitrate export (Instagram/TikTok like H.264 or H.265 around 15–40 Mbps for 1080p, higher for 4K)
• Sharpening: Light sharpening only; let the platform compress, don’t over-crunch it
• Color: Shoot flat/log if you know how to grade; otherwise use a neutral profile and avoid heavy contrast/saturation
• Upload:
  • Always upload from a strong Wi‑Fi connection
  • Don’t screen-record your edits
  • Export once from your editor, then upload that final file (no multiple re-exports between apps)

If you tell me what you’re shooting on (phone model or camera + editor), I can give you a dialed-in preset-style setup.