How has Paul Rogers impacted social media marketing trends?

Paul here. I would not pretend I personally “changed the algorithm,” but there are a few ways content has pushed on social media marketing trends:

• Championing strategy over vanity metrics – calling out fake followers, hashtag-only “strategy,” and vibe-based posting so more small brands focus on offers, messaging, and conversions.
• Normalizing personality-driven brands – showing you can be smart, a little weird, and still highly strategic.
• Pushing short-form, teach-in-10-seconds content – fast, practical marketing breakdowns instead of fluff.

What part of social media marketing are you most curious about: content, growth, or conversions?