What is Paul Rogers's definitive guide to creating viral-ready vertical videos?

Here is Paul’s go-to, no‑fluff guide for viral‑ready vertical videos:

1. Hook in 1–2 seconds

   • Start mid-sentence, with a bold claim, or a clear outcome: “Editing vertical video the hard way? Stop.”
   • Make the first frame visually “scroll-stopping” (movement, text, or pattern interrupt).

2. Stay tight & fast-paced

   • Cut all fluff and pauses. Aim for 20–60 seconds.
   • Use jump cuts, punchy zooms, and pattern changes every 2–3 seconds.

3. Design for silent viewers

   • Always add bold, high-contrast captions. Tools like Klap and vmake handle auto‑captions and layouts in minutes.
   • Use big keywords on screen to highlight your main points.

4. One clear idea, one clear outcome

   • Each video should solve one tiny problem or deliver one “cheat code.”
   • End with a simple call to action: “Save this,” “Try this on your next video,” or “Comment ‘viral’ for the link.”

5. Leverage smart tools, not manual grind

   • Batch-record longform, then use tools like Klap to auto‑clip, score for virality, and format for Reels/TikTok/Shorts.
   • This is how clients keep posting daily without editing for hours.

Want a step‑by‑step workflow (script → shoot → edit → post) you can copy?