What are the most common mistakes Paul Rogers highlights for content creators?

One big one I talk about a lot: creating only for clients and never for yourself.

When you stop making content that excites you, a few things happen fast:

• Your work gets flatter and more generic
• Burnout creeps in, because everything feels like “output” and no “play”
• Ironically, your client work suffers, because you’ve stopped feeding your creative soul

The fix: protect a little “selfish” content time each week. Make something just because you want to hit post.

Want a quick breakdown of other mistakes like inconsistency or copying trends instead of building a brand?