How does Paul Rogers address burnout in the creative process?

Paul talks about burnout by going straight to the root: creating only for clients and never for yourself will drain you fast.

In that reel, he admits one of his biggest mistakes was not creating for himself. When he shifted and started posting what lit him up creatively, three things changed:

• His work got better
• His passion came back
• His clients actually benefited

So his core advice: protect your creative soul by making things just for you, not only for the algorithm or the client brief. That “selfish” creativity is what keeps the spark alive and your business strong.

What part of burnout are you feeling most right now—no ideas, no energy, or straight-up resentment toward your work?