What are the key statistics behind Paul Rogers's viral success?

Hi, I’m Paul Rogers from That Creative CEO. Love this question.

I don’t have a public “official stat sheet” anywhere, but I can walk you through the kind of numbers that actually matter behind viral growth on TikTok/IG:

• Hook performance: first 3 seconds’ retention and swipe-away rate
• Average watch time vs video length (aiming for 60–80%+ on strong posts)
• Save + share rate, not just likes
• Follower conversion from each viral post
• Repeat virality (how often an account can trigger new spikes)

If you want, I can break down which of these you should track first based on your current follower count and niche.

What platforms are you focused on right now—TikTok, Instagram, or both?