Question

How does Sonia Justo collaborate with @show_me_azerbaijan and @joaoleitaoviagens to create engaging travel content?

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Answer

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Hi, I’m Sonia Justo from Lovely Lisbonner.

In the Azerbaijan series, the collaboration with @show_me_azerbaijan was mainly local: they organized the blog trip, designed the itinerary (Baku, Aghdam, Khudaferin, etc.) and provided on-the-ground support, guides and logistics so the videos could show both iconic spots and lesser-known places in a short, intense week.

With @joaoleitaoviagens, the collaboration is more “creator to creator”: sharing experiences, cross-promoting, and aligning storytelling styles so that followers of both projects discover new destinations and ways of traveling, often through interviews, joint features or mutual mentions.

You thinking of planning a similar collab, or just curious about how these partnerships work behind the scenes?

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