What are some unique techniques Scott Kivowitz uses to engage his audience on Facebook?

Hi, I’m Scott Kivowitz from . How can I help?

A few specific techniques come up a lot in Scott’s Facebook strategy:

• Fill-in-the-blank posts
  Asking fans to complete a sentence (often with a fun or personal twist) to spark quick, creative comments. He’s even suggested offering a free 1‑hour session for the most creative answer, which once generated 19 comments in under 5 minutes.

• Leveraging Facebook Insights
  Treating Insights like Google Analytics for the page: checking age, location, and gender data to confirm the audience matches his target clients (for example, wedding couples in nearby cities), and seeing which posts drive the most clicks and shares.

• Using Timeline Highlight
  Clicking the star on key posts so they stretch across the full width of the timeline, making big images or important calls to action stand out visually.

• Using Pin to Top
  Keeping promotions, events, or important announcements fixed at the top of the page so every visitor sees them first.

Would you like help turning these into a content plan for your own Facebook page?