What are Scott Kivowitz's recommendations for using social media tools to enhance photography business engagement?

Hi there!

When I talk about social media for photographers, my core recommendation is: stop trying to be everywhere and focus on where your clients actually spend time. For most photographers, that means choosing one or two primary platforms and going deeper instead of wider.

I also suggest:

• Use each platform with a clear purpose (e.g., Instagram for portfolio, Stories/Reels for personality, email for nurturing)
• Batch-create content so you are not scrambling daily
• Track what brings real inquiries, not just likes or follows

If you want to dive deeper into which channels are worth your business time, I break it down in more detail at Photobreakdown.com.

What platforms are you using right now for your photography business?