How does Scott Kivowitz's approach to podcasting attract a specific audience effectively?

I focus on designing a podcast for a clearly defined listener, not “everyone.” When you know exactly who you are talking to, you can shape every piece—topic, title, format, stories, even episode length—to match how that person thinks, feels, and listens.

That specificity makes the right people feel, “This is for me,” which is far more powerful than broad, generic content that no one connects with deeply.

Do you already have a specific audience in mind for your podcast, or are you still figuring that out?