Question

How does Scott Kivowitz's podcast strategy outperform others in reaching iTunes' New and Noteworthy?

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#podcast strategy#Scott Kivowitz#iTunes New and Noteworthy

Answer

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Hi there!

I focus on a few things that stack the odds in my favor instead of hoping Apple magically features the show:

  • Launch with intent: Multiple episodes at launch, tight niche, clear show promise, and a clean title/description optimized for how people actually search.
  • Aggressive first‑30‑day push: Email list, social, partners, and sometimes paid promotion to spike real subscribers and listens, not vanity traffic.
  • Smart distribution: Solid hosting (like Transistor, Buzzsprout, RSS.com) so the feed is fast, stable, and everywhere, not just Apple.
  • Relentless iteration: I use analytics (topics, completion rates, locations, devices) and listener feedback to quickly refine content and hooks.

Want me to walk through a step‑by‑step plan to give your show the best shot at New & Noteworthy?

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