What innovative techniques does Scott Kivowitz use for personal brand photography?

I focus on making the photos work for a client’s brand, not just look nice. One simple but powerful technique is planning images around how they’ll be used in web design—like HERO sections—so I intentionally shoot space for text, call-to-action buttons, or arrows “pointing” viewers’ eyes in specific directions.

I’m also very conscious of body language and directionality: I’ll have clients point, look, or move in ways that guide attention where the brand needs it most (offers, headlines, opt-in forms). That way every image is both on-brand and strategically functional for marketing.

What part of personal brand photography are you most interested in—posing, locations, or marketing usage?