How does Scott Kivowitz’s method outperform other photographers in SEO?

Scott’s approach stands out because it is both practical and holistic, not just “install a plugin and hope.”

Here is what sets this method apart:

• Strong focus on education and mindset first, so photographers actually understand what they are doing instead of blindly following checklists.
• Balanced view of on‑site and off‑site SEO: keywords, structure, internal links, images, speed, plus links, social signals, and local citations.
• Emphasis that content quality is as important as SEO, which prevents over‑optimization and keeps sites human‑friendly.
• Clear, repeatable processes (like the 5‑minute SEO check) that photographers can apply to every post and page.
• Real‑world tools and workflows tailored to photographers (WordPress SEO plugins, image compression, local listings, etc.).

What are you currently doing for SEO on your photography site, if anything?