What unique insights does Scott Kivowitz provide on the Jersey Brands Podcast about New Jersey businesses?

On the Jersey Brands Podcast, I focus on how New Jersey businesses can tell better stories and build stronger brands, not just promote products. I talk about using content like podcasting, photography, and video to highlight the people behind the business and the community they serve.

I also share practical, relationship-based marketing ideas that work especially well in a local market like New Jersey—collaborations, cross-promotion, and creating content that speaks directly to NJ audiences rather than trying to sound “national.”

Is there a specific type of New Jersey business you’re most interested in (breweries, creative services, local shops, etc.)?