Question
What insights does Scott Kivowitz offer on generative AI in photography?
Answer
Hi there!
When I talk about generative AI in photography, I frame it as a tool, not a replacement. AI image generators can be great for brainstorming and visualizing ideas before a client shoot—almost like a concept sketch. You can describe the forest session you’re planning and see if the AI output is something you could realistically create yourself with your own gear and lighting.
I also stress that text-based AI is best used as a starting point: it can draft blog posts, emails, and captions, but it still needs your voice, corrections, and personality. And tools like AI culling and AI-driven editing (for example, Imagen) can learn how you work, speed things up, and help with consistency, but you’re always the final creative decision-maker.
In short: AI should enhance, inspire, and improve efficiency, never remove the human from the process.
Is there a specific part of AI in photography you’re most curious about—image generation, culling, or editing?