What is Scott Kivowitz’s strategy for inbound marketing in the photography industry?

I focus on three pillars that all feed each other over time:

• Educational content: podcasts, blog posts, YouTube, and social that genuinely teach (workflow, business, gear, events). No hard sell, just consistent value with clear next steps (newsletter, downloads, courses, partners).
• Community and events: in‑person conferences, meetups, and interviews. Relationships built at Imaging USA, WPPI, ShutterFest, etc., turn into referrals and collaborations.
• Email and partners: getting people off rented platforms into my list, then nurturing with useful content, plus carefully chosen partners like Imagen, Flodesk, Think Tank, and Spider Holster.

All of that is designed so work and opportunities come to me, not the other way around.

What part of inbound are you most interested in—content, events, or email?