How does Scott Kivowitz's method for image optimization in photography websites outperform conventional techniques?

Hi there!

When I talk about image optimization for photography websites, I go beyond just shrinking file sizes. The key differences vs “conventional” techniques are:

• Balancing quality and performance: I prioritize formats, compression, and sizing that keep photos looking great while still loading fast, instead of blindly over‑compressing.
• Hosting matters: I stress that your web host/CDN setup is as important as compression. A poor host can ruin good optimization.
• SEO-focused optimization: I integrate filename structure, alt text, and tools like Yoast so images actually rank and drive traffic, not just load quickly.
• Real‑world workflows: I focus on repeatable processes (export presets, automation, caching setups) suited to photographers handling large galleries.

What are you mainly trying to improve right now—page speed, SEO, or image quality?