How does Scott Kivowitz’s use of Facebook Insights enhance his wedding photography strategy?

Scott uses Facebook Insights almost like a local-market radar for his photography business.

• Demographics show him that most fans are 25–34 and largely male, and that New York City is his top city. As a wedding photographer near NYC, this confirms he is attracting the right age group in the right area and can tailor posts, offers, and ad targeting accordingly.
• Language stats tell him whether he needs translators or bilingual assistants; seeing English dominant means less worry there.
• Engagement data (which posts get link clicks, shares, and “stories generated”) shows what topics couples actually respond to, so he can create more of that content to build trust before they inquire.

Is there a specific part of Insights you are thinking about using for your own marketing?