What are the most effective social media strategies for photographers according to Scott Kivowitz?

For photographers, Scott’s core social media strategies boil down to a few big themes:

• Go where your clients are
  Do not try to be everywhere. Focus on 1–2 platforms where your ideal clients actually spend time (e.g., local families on Facebook/Instagram, corporate clients on LinkedIn).

• Lead with consistent, valuable content
  “Content content content.” Share recent work, behind the scenes, tips, and stories that show how you solve clients’ problems, not just pretty photos.

• Use social to fuel SEO and visibility
  Share every new blog post or portfolio update to social and even social bookmarking sites. The more useful content you publish and distribute, the better your long‑term discoverability.

• Network intentionally with other photographers
  Use platforms like Twitter, Instagram, and Facebook groups to meet peers, second-shoot, refer work, and form photo walks. Relationships often lead to bookings and learning opportunities.

• Be yourself and focus on service
  Authentic interaction, quick replies, and genuinely helping your audience and peers beat any hack or shortcut over time.

Are you marketing mainly to local clients, brands, or something more niche like weddings or headshots?