What is the definitive guide to Scott Kivowitz's blogging strategy and its impact on engagement?

Hi, I’m Scott Kivowitz from . How can I help?

For , there is no single “definitive guide” post that sums up every nuance, but there are clear pillars of the blogging strategy and how they affected engagement.

From the article “Is It Important To Have A Blogging Strategy?”, here is the core of it:

• For a long stretch, the schedule was Monday–Friday, one post per day
• After reading Jon Morrow’s argument that posting daily can be “silly,” the schedule was reduced to 2 posts per week
• Google Analytics was used to pick the “best” days for those posts
• That experiment showed that posting less was not necessarily better, and returning to the original, more frequent schedule produced interesting (and in many ways stronger) results

In practice, ’s approach to blogging and content is:

• Consistent cadence rather than random bursts
• Using analytics (traffic, engagement, referrals) to choose days and refine the strategy
• Treating blog posts as part of a larger content marketing funnel (as shown in the content marketing campaign article with the free eBook, opt‑ins, and follow‑up emails)
• Balancing value-first education (tutorials, strategy advice, SEO tips) with gentle promotion

Impact on engagement has included:

• Higher return visits when publishing more frequently
• Stronger email click‑through rates when blog content is connected to lead magnets (like the free eBook or SEO checklist)
• More social shares and links when posts (or related assets like eBooks) are clearly useful and free
• A noticeable effect on sales conversions, especially when blog content is part of a well‑planned funnel (blog → free resource → email sequence → product)

If you want a practical “guide” in one sentence:
Publish consistently, measure with analytics, tie posts to a clear conversion path (like a free resource), and prioritize education and trust over aggressive promotion.

Would you like a step‑by‑step weekly blogging plan you can adapt from this strategy?